Bulleit Frontier Whiskey to Partner with NY Artist to Bring the Power of Trees to Everyone

Reyne Hirsch
2 min readJun 21, 2022

Bulleit Frontier Whiskey arrived at the Tribeca Film Festsival for the fourth year in a row, this time collaborating with independent creators and artists to converge film, music and art to ignite conversation and action around its Tree Equity mission in partnership with American Forests.

Bulleit Frontier Whiskey commissioned New York muralist “ELLE StreetArt” to create first of its kind artist designed boubon barrel that is part art, part planter allowing festival attendees the opportunity to plant a tree for TREE EQUITY.

The seedlings will then be cultivated and used in a future New York City tree planting, benefiting the local community for years to come. To date, Bulleit and American Forests have successfully planted one million trees, restoring more than 2,000 acres of US forest landscapes.

Like Bulleit, I try to push boundaries and experiment in everything I do, but especially when creating my art. I was really excited for the opportunity to use whiskey barrels as a new medium,” says ELLE. “But more than that, I feel a responsibility to do good through my art. Nature holds tremendous value and needs protecting, which is why teaming up with Bulleit to raise awareness for Tree Equity was a no-brainer.”

If you misssed the festival, you can still acquire an art barrel from Saatchi Art. One hundred percent of the proceeds will go to American Forest to further its Tree Equity misssion.

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Reyne Hirsch

Media personality and television host focuses on celebrity news, trending topics, luxury goods and random things she finds amusing…